Your price per date, adjusted weekly to what the market is doing. Plus your listing, your settings and a monthly report showing what your property did and what the market did.
For hosts whose operation already runs. The cleaning is sorted, guests are happy, and in peak season you are full at a nightly rate you are happy with. It pinches in the other months, when the calendar empties out and your fixed costs simply carry on.
Almost everyone who starts with this was working with fixed seasonal rates before. A summer rate, a winter rate, a weekend surcharge. That has been the logical way to do it for years. Only, demand for your region changes week by week, and a fixed summer rate cannot move with it.
A price per date instead of per season. I look at the booking pace in your market every week, meaning how much demand there is right now for your region and property type, and adjust your prices to it. In busy periods the price goes up before you fill up; in quiet periods I steer on occupancy.
Photos, title, description and amenities: everything that decides whether a guest clicks on your listing or scrolls past. I analyse what is missing and give concrete improvements that increase your visibility. Bear in mind that the effect on bookings often only becomes visible after a few weeks.
For a new listing I lay the foundation so you are findable the right way from day one. For an existing listing that is stuck, it is a strategic restart.
With multiple properties I look at the whole picture: which property is underperforming, where the biggest growth opportunity sits, and how to position them relative to each other so they do not compete.
Steps 1 and 2 carry most of the work. From step 3 onwards it runs for as long as we work together.
Expect six to eight weeks before you have a first proper picture, and a full season before you see what it really does.
You no longer open your calendar on a Monday morning to work out whether that November weekend needs to come down, and you no longer wonder whether you gave away that group booking in July too early. That has become my job.
Your report shows what your property did, what comparable properties in your region did, and where the difference sits. If your occupancy in March disappoints, you can see whether that is you or the market.
That is where most of the room sits, because your peak season is usually full already. For a holiday cottage in the Netherlands nightly revenue rose 30.3%, and for a host in the Philippines by 123% in six months.
The accounts stay in your name, you keep the guest contact, and every change comes past you before it goes live. What you hand over is the legwork behind your prices.
An onboarding fee up front, covering the analysis, setting up the pricing tools, the listing optimisation and the initial strategy. It starts at $279 for one property and scales with the number of properties.
After that a performance fee of 4 to 8% on bookings that come in after our start date. Existing bookings are excluded entirely, and the higher your annual revenue, the lower the percentage. Apart from the pricing software there are no extra costs.
If your annual revenue after twelve months is not higher than the year before, you get the onboarding fee back in full. We evaluate together after six months.
Send me your listing URL. I analyse it with no obligation and walk you through the findings, whether we work together after that or not.